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Relieving the Anxiety of Creating Content

We found that navigating through a new social media platform could be overwhelming for anyone. This is a resource for The Old Spaghetti Factory to use as guide as to what key features to look out for on Tik Tok to be successful in obtaining the required audience. As well as a few notes into habits to keep the success streak going. Of course, with social media there will be some obstacles like negative comments or simply how to make OSF profile aesthetically pleasing. Below are a visuals and hyperlinks to video that could begin the startup of OSF on Tik Tok.

Pre-Content Guidelines and Suggestions that Should Prepare OSF for the Constant Branding Lifestyle

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  • Take the time watch Tik Tok Videos to explore different challenges and songs that are trending.

  • Brainstorm content ideas that could correlate with OSF and current trends.

  • Introduction of The Old Spaghetti Factory

  • Meet the staff: Owner, managers, marketing director, senior servers, the welcoming faces of host.

  • ‘A day in the life’ content of employees at OSF.

Allowing OSF target audience to take a glimpse into who they are. This will allow comments to flow recognizing positive qualities of the business. For instance, one comment from Holden, “ok fine I’ll make a reservation”, implying the video did its purpose of promoting such a profound restaurant.

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Tik Tok user Maxlamanna records time stamps of his day in the life as a line-cook at the three star Michelin restaurant in Eleven Madison Park, NYC.

  • Within Tik Tok itself note that the comments are inspiration, learning opportunities and feedback from those everywhere.

  • Mention the city or country, Tik Toks algorithm will show users videos that are local to them.

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Key Actions Not To Do and Reminders on Tik Tok

  • Do not use personal account for brand. It can lead to legal issues like copyrighted material. However, business accounts provide data analytics and a resource to Tik Toks management platforms.

  • Remember each social media is structured different, though one video did good on one platform does not mean it would do just as well on Tik Tok. Adjust accordingly.

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