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References 
The sources below are properly sited in APA format, except for increase indents due the websites allowed capabilities. 

Botha, F., (July 24, 2018). Why Branding As A Family-Owned Business Puts You Ahead of the Pack. Forbes: Leadership Strategy.

https://imagine.jhu.edu/blog/2022/11/17/the-changing-generational-values/

Elliot. J, (June 29, 2022). 5 Must-Do TikTok Tactics for Small Businesses (And 2 to Avoid). US Chmaber CO.

https://indiana-my.sharepoint.com/:w:/g/personal/blazo_iu_edu/EcDgWv7m3UdCrcRK

0TcRsd4Bj1PPLcOkGKg2Xe9rvvGFCQ?e=fa2dhf

Francis. T & Hoefel. F., (November 12, 2018). ‘True Gen’: Generation Z and its implications for companies. McKinsey & Company.

Generation Z characteristics and its implications for companies | McKinsey

Harding, X. (2023, September 27). You Can Change Your TikTok Algorithm, But Not In The Way You Think. Moz://a.

https://foundation.mozilla.org/en/blog/tiktok-algorithm-change/

Herolds., (2024) IU Indianapolis Department of Psychology (Eds.). Introduction to
Psychology (10th edition). Bloomington, IN: Trustees of Indiana University in
collaboration with Plymouth, MI: Macmillan Learning

https://macmillan.vitalsource.com/reader/books/9781533969637 

Kelleigh, J. (2024, January 29). 10 Best Viral Content Ideas for Social Media Platforms. Ocoya Blog.

https://www.ocoya.com/blog/viral-content-ideas

Mickey, K. (2022, February 9). 5 Big Reasons Why You Need a Social Media Marketing Content Calendar. Hinge Marketing.

https://hingemarketing.com/blog/story/5-big-reasons-why-you-need-a-social-media-content-calendar

Nevins, K. (2024, January 24). 4 Benefits of Using a Social Media Content Calendar for Your Insurance Business. Direct Connection Advertising & Marketing. https://directconnectionusa.com/4-benefits-of-using-a-social-media-content-calendar-for-your-insurance-business/.

Santer, N., Manago, A., & Bleisch, R. (2023). Narratives of the self in polymedia contexts: Authenticity and branding in Generation Z. Qualitative Psychology, 10(1), 79–106. https://doi.org/10.1037/qup0000232

Social Media Marketing for Businesses, Accessed 25 Feb. 2025.

www.wordstream.com/social-media-marketingLinks to an external site.

Suresh, A., & Karishma Borkakoty. (2025, January 8). Social Media Calendar: How to Plan, Create and Optimize in 2025. Sprinklr.com.

https://www.sprinklr.com/blog/social-media-content-calendar/?utm.

The Changing Generational Values. John Hopkins University: Integrative Learning and Life Design.

The Changing Generational Values – Imagine | Johns Hopkins University

Walker-Ford, M. (2018, October 21). Why You Should Create a Calendar to Manage Your Social Media Posts [Infographic]. Social Media Today. https://www.socialmediatoday.com/news/why-you-should-create-a-calendar-to-manage-your-social-media-posts-infogra/540168/?utm.

Ward, M., (January 20, 2025). How Gen Z’s Values are Redefining Consumer Behavior. The Gen Z Reckoning.

How Gen Z’s Values are Redefining Consumer Behavior – The Gen Z Hub: Understanding the Future Generation

Winter, Nina De. “The Impact of Social Media on Restaurants.” Casa Media, 29 July 2024.

casamedia.com/social-media/impact-social-media-on-restaurants 

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